Estimated Duration: 1 minute
Style: My film trailer is going to be a Comedy Drama (Dramady) and I will try to create a film that attracts male and females like Mean Girls, Devil Wears Prada and Freaky Friday; which are Comedy Drama films that have been successful in doing so. I will try to make it as realistic as possible as the storyline I have chosen is something that actually can be a situation that can come up in some people’s life. The influence for my film trailer has to be Ugly Betty (2006), which was an American Comedy-Drama television series about a girl who struggles to cope with high status people and pressure at an editorial magazine company.
Rationale: This production is relevant to my target audience as the main character in the film can be used as someone that people can relate to because the situation in my film is something that can take place for my targeted audience. Its reflective to current media trends as there are many film that are releasing where the main characters is either someone who plays a role between the ages 16-26 or is relatable to the audience.
Synopsis: A young lady named “Wilma”, known as “Willy” for short, is an American born fashion student who moves to London for an open opportunity to work for Allure which is a fashion company owned by Tasha Sweeney, a world known fashion designer. This being her biggest chance to fulfil her dreams and work her hardest she is set back by her appearance. Wilma was known as a stereotypical geek back home in America. She sends her application off to company but faces rejection. She realises that the company is looking for an attractive girl who also has brilliant knowledge on fashion. After facing rejection, she then changes her look to prove she is capable for the job.
Intended Audience: The intended audience is males and females, aged 16-26. They most likely will have some sort of similar interest to fashion or find the main female attractive. Freaky Friday and Mean Girls were also targeted at both genders and is proven to be very popular with both too.
Feasibility: This project should be workable, as I’m not using any complicating major cinematography effects and my genre that I have chosen is simple and depends more upon the acting.
Format: I will be using iMovie and Final Cut Pro as my technologies to create my product. I will use a Canon 5D mark II and Sony HVR-A1E and I will burn the final video into a MPEG4 format.
Budget: I wont need to spend any money in order to complete my project. My actors in the trailer will be working for free and also will be using some of their own stuff as props for the mise en scene. The rest of the props and locations in the trailer have been sourced and there is no cost for them.a
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