Cross Media Ownership/Advertising

Cross Media Ownership is when a company owns a variety of businesses in different areas of the media industry.
An example of this is:

Time Warner owns Warner brothers (film), Warner music (music), Time (magazine) and VUE (cinema).
This is a very popular example of cross media ownership.

Cross Media Advertising  - advertising the same product or service across several different types of media. It includes advertising in all of these areas:
- Radio
- Magazines
- TV
- Mobile
- Online
- Newspapers
- Podcasts
- Film
- Theatre etc

This is a perfect example of what I am doing. Cross media advertising is used in my advanced portfolio by advertising one product over 3 different services, which is a film being advertised as a film teaser trailer, poster and magazine cover. These are 3 main and important ways to advertise.

Each product has something similar in order to show its consistency. For example the typography is the same that is used in the film trailer, on the film poster and on the film magazine cover. This helps with the advertising as the audience will be able to then recognise the typography when seen on many products that help advertise.