Questionnaire

I asked 20 people what there views were on film teaser trailers in order to get an insight on other peoples opinions. This will help me when I need to create my trailer to target my selected audience. I tried to ask an even amount of male and females. This questionnaire contains 9 questions and is mainly multiple choice. My targeted audience is students/working adults (16-25). This is because I have seen that majority of the audience I had questioned are between this age group and have selected comedy as one of there genres they prefer. In my targeted audience, I have not chosen what gender I would like to mainly target because after analysing some trailers like Mean Girls and Freaky Friday are not only girly films, they have also been watched by many males. These trailers that I have analysed portray a feminine approach but are proven to attract both genders.


Question 1 - Are you?

Male                 9                                    
Female            11

I tried to ask an even amount of male and females to make it fair and get different opinions on my questions.


Question 2 - How old are you?

15 under            1                                   
16- 25                 14                       
26-35                 3

36-45                  1                                    
46-55                  1                           
56 +                    0

Majority of the people I asked were students in the age group of 16 to 25. This helped quite a lot because I could then see the different choices of the students are in the similar age group as I am. I tried to make sure that I questioned a few different age group people to get a variety of answers.


Question 3 - What genre of film do you prefer? – (select two) 

Horror                   1                                   
Romance               5                       
Action                    4

Comedy                 8                                    
Musical                  0                       
Sci fi                       3

Thriller                  5                                    
Other (Fantasy)    2                        

The genre I have selected to work on is Drama and Comedy - Dramedy. The highest vote on their preferred genre was Comedy which helps me a lot because I can now see the age range for those that selected comedy. Theres a range of different choices of genre chosen in this question which shows that the people that I have questioned have different styles of genres that they would rather watch. The least favourite genre was horror, this helps me know that the audience that I have questioned do not prefer horror and if I were to of selected this genre to work with it would of been a bad idea, baring in mind my targeted audience. I allowed the people that I questioned to select 2 genres of film in order for me to get a range of answers. This told me what their favourite was and what their second favourite was and this two choices are important to know in order to cater for my targeted audience.


Question 4 - What was the last film you watched?

Alien vs Predator 

Sex in the City

Burlesque  - 2

Star Trek

Cars II

Street Dance 3D

Tangled

West is West

Harry Potter 7 part 2

Pirates of the Caribbean

Jane Eyre

Red Riding Hood

Sin City

Toy Story 3

Spongebob Squarepants

Above shows the films that they recently watched. This doesn't support their choice in genre but we can again see the kind of films they would enjoy watching. 

Question 5 - Do you see a lot of teaser trailers whilst watching TV?

Yes                      14

No                        5

Sometimes           1 

Majority of the people I questioned said that they watch a lot of teaser trailers whilst watching TV. This helps me a lot because I can see that the people that answered the question do watch a lot of TV in order to see the new trailers around. This is a huge advantage because if we were to have a trailer air on TV, we would know that a lot of people would be watching it. Trailers take up a certain amount of time in between movies or programmes, part of the advertisements, this is how we know many people would stop to watch it. Various types of trailers come on during the day depending on the suitable certificate ratings for everyone to watch. Trailers can be made serious, scary, or funny and this does attract a lot of people and trailers which are short keep the audience thinking about the film. 


Question 6 - 

How would you like to see an advertisement of a film?

Billboard                                                  4

Trailers                                                    13

Magazine advertisements                       2

Radio advertisements                             0

Newspaper reviews                                

1

This question was very easy for people to answer because they said they would prefer to see advertisement of films on the TV as a trailer rather then anywhere else. The most popular option out of all answers was trailers. This is because trailers are the most important form of advertising in the movie industry.

Question 7 - 

What makes a teaser trailer most memorable?

Actors             6                                    

Images            9                       

Sound             3                                    
Title                2

Most people said that images in a teaser trailer are what makes it more memorable. Actors had the second highest vote. A trailer is made up of moving and still images depending on the concept that the director has gone for. Actors is generally what people go for when looking at a trailer because they would see if their favourites actors are featured  in it so they can go see it in the cinema or so on. 


Question 8 - 

How long do you think a teaser trailer should be?

30 seconds                                                   0

30 seconds to 1 minute                               8

1-2 minutes                                                11

2-3 minutes                                                1

3 minutes +                                                0

The longer the trailer is the more you get to see of the featured film which sometimes could ruin the surprise or the twist in a movie or could be an advantage and help add more suspense and build up the excitement for the films realise. The most popular voted option was 1-2 minutes for the length of a teaser trailer. This personally is a good length for a teaser trailer because you could get the most basic storyline fitted into the trailer along with great graphics which appeals more to the audience.  

Question 9 - 

Would you like to see in a teaser trailer…

Action scenes?                                                8

Introduction of characters?                          5

Basic storyline?                                              7

Action scenes was what was chosen as the what would liked to be shown in a teaser trailer. This something that you can expect more in order to build up the excitement and suspense towards a film. A basic storyline is also what may be a good way to advertise a film but some may say it ruins the surprise of the storyline. Its an advantage because we will know after seeing the basic storyline in the trailer what kind of film it is, if its suitable for the right audience, if its got the best actors in it, if its your favourite genre etc.